Doug Manuel dedicates his life to building bridges between Africa and the West.

His love for Africa was born when he attended a djembe workshop in 1995. This was consolidated when he worked on a documentary about African elephants. He left his career at the BBC in 1997 and spent two years in West Africa studying the music and history of the djembe.

In 2000 he founded Sewa Beats International.

Doug’s mission is to inspire people and corporations to find their real value and purpose. He wants to help them connect to those around them, becoming true leaders.

Doug’s family is at the heart of all he does. “My son means the world to me. He is one of my biggest teachers.” When he’s not working, developing himself, or travelling, Doug can be found at his home in Senegal, exploring the great outdoors and learning from the natural world.

What’s the most amazing thing about Sewa Beats?
“The joy of working in a team – really working in a team. I have had to realize, with absolute honesty, the competencies I don’t have and find ways to fill those gaps. This is made easier thanks to the amazing musicians, artists, and incredible team I have the privilege to work with.”

What have you learned through working at Sewa Beats?
“Alone we can’t achieve much at all. To succeed, we have to unite and collaborate.”

What lesson would you give to others?
“You can’t give away what you don’t have. Take care of yourself and your life first so you’re in a much better place to serve and support others.”

Want to work with us? We’re always looking for inspirational people to be part of our team.